Focus group opportunities

Find out more about running an industry focus group at #SOTV2025

Industry Focus Groups

If you are thinking of running a Focus group as a part of your market research strategy, the Society may be able to help. This is a completely new offering at #SOTV2025. As you know, focus groups generally involve people discussing a specific topic or answering questions about a particular product, service, or idea whilst a moderator steers them in the right direction. Despite being one of the more traditional market research methodologies, we believe focus groups are an important part of modern market research because they allow researchers to observe body language and understand responses to unlock in-depth insights about what makes your customers tick – and why.

At our conference, we have a fantastic audience of around 400 HCPs from a variety of roles and backgrounds in the skin health and wound healing arena such as:

  • Tissue Viability Nurses
  • Community Nurses
  • Clinical Nurse Specialists
  • Researchers
  • Educators
  • Podiatrists
  • And more

How does it work?

When?

  • We have 2 Focus Group slots available
    • Tuesday 29 April, 6.30 – 7.30pm
    • Wednesday 30 April, 6.30pm – 7.30pm

Where?

  • Both the Focus Groups will be held in hotels in the centre of Bradford with private rooms, light refreshments and A/V facilities provided

Who?

  • Each group will consist of 8-10 delegates and relevant company people from your side
  • We would receive a detailed brief from the company booking the Focus Group giving:
    • The type of delegate they are interested in meeting – the better the brief, the more appropriate delegates we can invite
    • The subject matter that will be discussed
    • What will be expected of the delegates before, during and after the session

How?

  • The Society will reach out to the relevant attendees on our delegate list and offer them the opportunity to be a part of the Focus Group – acceptances will be on a first come first served basis
  • The Society’s marketing agency will manage all of the delegate communication (with close involvement from the company) and logistical arrangements for the meeting
  • Our marketing agency will also be present for the set up of the meeting to ensure everything is running smoothly (if required)
  • The Society can provide a moderator if you wish
  • Filming the group would be an additional cost

The cost – £9,500

This includes:

  • The cost of the meeting room, A/V and refreshments
  • Planning and management of the focus group
  • Delegate honoraria (this would be set at £150 per delegate unless otherwise specified)
  • The cost of the facilitator if required

If you are interested please complete the enquiry form below and get in touch for more information or a discussion. We would love to hear from you.

Industry focus group opportunities at #SOTV2025

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